Chinese web users pass 250 million

The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.
The figures - which confirm China as the world’s biggest online market by number of users - were released by the China Internet Network Information Center. Around 214 million users have broadband access.
The report also shows that […]

Digital set to overtake newspapers in China

Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.
The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will […]

Is Search a Channel for Brand Building?

Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:

Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can […]