How copying web content can backfire
Marc van der Chijs, co-founder of tudou.com, one of the largest video-sharing sites in China, made some interesting experiences with how copying website content can increase your knowledge about competitors:
We had no clue why, we had gotten a lot of traffic during the day from search engines and sites like hao123.com, but it [...]
Online youth in China
According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said [...]
Chinese demographics
The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will [...]
China Marketing Agency:
The boss is blogging
Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
