Importance of BBS for Chinese Internet Users

Read this great post about BBS in China. It is really surprising how heavily bulletin-board-systems (BBS) are used in China. Here are some excerpts of Gang Lu’s post:

80% of Chinese sites are running their own BBS and the total daily page view is over 1600 million and 10 million posts are published every day.
In China […]

China Internet Advertising Trends 2008

My personal view on trends I see for the Chinese Internet advertising in 2008:
Internet Advertising Trend No. 1:
Using the power of individual expression

It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners are just superficial […]

Chinese rely heavier on user-generated content than Americans

marketingcharts.com reports that Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop.
The Chinese-consumer behavior data have broad implications for American companies intent on selling consumer goods in China, Netpop said.
Among the key findings of the report, “Netpop | […]