Google CEO responds to China setback

Posted on June 29, 2009
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The Google chief executive, Eric Schmidt, has said the company had resolved its differences with the Chinese Government and agreed to take down contentious content from its search engine in China.
Speaking to Media at the Cannes International Advertising Festival, Schmidt confirmed google.cn was back online. “Officially, what I can say is: we will continue to […]

China blocks social media ahead of Tiananmen anniversary

Posted on June 3, 2009
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Two days before the 20th anniversary of the Tiananmen Square protests [which is on the 4th of June], mainland netizens have been blocked from using social networking sites including Twitter, Flickr, Hotmail and Microsoft’s new search engine Bing.
According to China sources, Twitter became inaccessible in the country at 5pm on Tuesday, widely noticed to be […]

Internet Marketing during Economic Crisis

Posted on May 20, 2009
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What to do with marketing budgets during the economic crisis? Cut? Shift? Stop? Scrutinize for sure in almost any case, and cuts in many cases. But totally stopped? That would be unwise. Because the economic crisis offers a chance: To re-think marketing strategy and to figure out what is of real value for your business […]

Study: Banner ads drive search behaviour

Posted on May 18, 2009
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The effectiveness of banner ads should be measured through search behaviour as much as by click-through rates, a survey from iProspect has found.
iProspect, a search-engine marketing agency under Isobar, studied the behaviour of visitors to ad-supported sites. It found that nearly as many netizens who click on banner ads will conduct searches for brands associated […]

Baidu PPC

Posted on April 29, 2009
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Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform.
In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard:

Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广)
Account structure: Account – Campaign – Ad Group – […]

Survey: China’s silver surfers revealed

Posted on March 17, 2009
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Senior citizens in China’s biggest cities are far more wired-up than previously thought, spending more on telecoms than they do on medical expenses, according to a new survey from Ogilvy.
Among the findings of the report, which looked into the habits of over-60s in Shanghai and Beijing, showed that telecommunications ranks fourth after food, daily needs […]

Search Engine Marketing (SEM, PPC) Budgets in Asia

Posted on November 30, 2008
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“It is estimated that in Asia alone, more than 450 million internet users conduct 20 billion searches a month.” (Source: digital media).
Wow, that’s a number. Let’s take this statement to try to calculate what this means in terms of search engine marketing budgets in Asia:
1. To start with we need to set a few numbers. […]

China SEO: Quality of Baidu Search Results

Posted on October 31, 2008
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I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are […]

Baidu SEO and Baidu PPC (Baidu Paid Search)

Posted on October 22, 2008
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I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer […]

Search Engine Keyword Marketing in TV Spots and Outdoor Ads

Posted on September 12, 2008
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I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases […]

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