Chinese consumer confidence: Up in cities, down in rural areas
Posted on August 13, 2010
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Consumer confidence in China’s rural areas continues to grow, while Chinese consumers in cities across all four tiers are less confident, according to the latest probe into consumer confidence in the mainland.
The report, jointly released by the China Economic Monitoring & Analysis Centre (CEMAC) of the National Bureau of Statistics and The Nielsen Company, is [...]
China search engine news: Google China with new approach, Baidu hires US engineers
Posted on June 29, 2010
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Google China changes tactics to avoid ICP licence withdrawal
Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing censorship laws for companies that operate in mainland China, but the public showdown with the Chinese government never seemed destined for a happy ending. Google announced [...]
Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.
Posted on May 14, 2010
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Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into [...]
Asian Search Engine Market Shares (2009/2010)
Posted on February 13, 2010
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Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment please, I will update the table. This time I tried to find several resources per country to [...]
Baidu helps to launch SEM regulatory guide
Posted on September 28, 2009
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Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business.
According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive out [...]
The power of online consumer voices
Posted on September 4, 2009
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Mouth-to-mouth recommendations have always been a strong medium of influence. But being placed online opens a new dimension to their influence: always available, easy to find, can be commented on, single opinions result in powerful and long-lasting discussions without knowing the outcome.
Businesses and brands are no longer the ones that spread out the message. Consumers [...]
Google CEO responds to China setback
Posted on June 29, 2009
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The Google chief executive, Eric Schmidt, has said the company had resolved its differences with the Chinese Government and agreed to take down contentious content from its search engine in China.
Speaking to Media at the Cannes International Advertising Festival, Schmidt confirmed google.cn was back online. “Officially, what I can say is: we will continue to [...]
China blocks social media ahead of Tiananmen anniversary
Posted on June 3, 2009
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Two days before the 20th anniversary of the Tiananmen Square protests [which is on the 4th of June], mainland netizens have been blocked from using social networking sites including Twitter, Flickr, Hotmail and Microsoft’s new search engine Bing.
According to China sources, Twitter became inaccessible in the country at 5pm on Tuesday, widely noticed to be [...]
Internet Marketing during Economic Crisis
Posted on May 20, 2009
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What to do with marketing budgets during the economic crisis? Cut? Shift? Stop? Scrutinize for sure in almost any case, and cuts in many cases. But totally stopped? That would be unwise. Because the economic crisis offers a chance: To re-think marketing strategy and to figure out what is of real value for your business [...]
Study: Banner ads drive search behaviour
Posted on May 18, 2009
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The effectiveness of banner ads should be measured through search behaviour as much as by click-through rates, a survey from iProspect has found.
iProspect, a search-engine marketing agency under Isobar, studied the behaviour of visitors to ad-supported sites. It found that nearly as many netizens who click on banner ads will conduct searches for brands associated [...]
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
